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Consider that your group has the role of business consultants. You have been asked to propose a business analytics project to a business client (presenting to the CEO and Board) to address a pertinent business issue they are facing (your group will identify a suitable issue here).
Following the business analytics discovery process for projects (see Hardoon and Shmueli (2013) pp. 17-24), the project will be scoped for the identified business (this may be
real or fictitious).
Your presentation brief from the business is as follows:
business overview (strategic objective, size, scope and industry) plus problem orissue faced
Define the problem or issue addressed by the project
outline the nature, form, sources and limitations of relevant data that will be used to inform the project
Analytic tools and methods identify tools to be applied to these data, the intended purpose of analysis and how results may be used or interpreted
provide a worked example or demonstration of a data analysis technique and outcomes (to impress the CEO and Board)
document key actions, responsibilities and timelines for the project
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