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Question:
Consider that your group has the role of business consultants. You have been asked to propose a business analytics project to a business client (presenting to the CEO and Board) to address a pertinent business issue they are facing (your group will identify a suitable issue here).
The task:
Following the business analytics discovery process for projects (see Hardoon and Shmueli (2013) pp. 17-24), the project will be scoped for the identified business (this may be
real or fictitious).
Your presentation brief from the business is as follows:
Context
business overview (strategic objective, size, scope and industry) plus problem orissue faced
Objective
Define the problem or issue addressed by the project
Data
outline the nature, form, sources and limitations of relevant data that will be used to inform the project
Analytic tools and methods identify tools to be applied to these data, the intended purpose of analysis and how results may be used or interpreted
Credibility
provide a worked example or demonstration of a data analysis technique and outcomes (to impress the CEO and Board)
Implementation
document key actions, responsibilities and timelines for the project
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