inf10003 assignment 1 outline this assignment is essentially a twopart assignment

This assignment is essentially a two-part assignment; the first part of the assignment will concentrate on the analysis of the business and the type of data the business uses on a daily basis. Part A: Upon selecting one of the scenarios, you are required to complete the following requirements. Industry background: Review the industry involved in the chosen data set and provide a brief yet comprehensive overview of that industry sector, including history, current environment and transformations and future scope. Business model and environment: Identify the business model best suited to the scenarios as well as identifying their target audience and value proposition. Using the following analysis methods conduct an analysis of the chosen business. o SWOT analysis o Porters 5 forces. Create a table with the provided data set and identify appropriate field labels. Provide a brief description justifying your field label choices. Using the provided datasets, identify (min 3) trends or insights that a manager can identify to gain a competitive advantage. Part B: The second part of the assignment will be mainly focused on developing a non-functioning website information portal mock-up. As a designer, you may consult with your tutor to ensure you accurately reflect the requirements of your proposed design. You must also consider basic design principles to justify your design and user interface. As well as the web and design elements, a vital part of this assignment is the perceived business advantage; you must be able to prove that the business will benefit from your design. Tasks for this part of the assignment include: Design three (3) main prototype pages for your proposed user interface. 1 Main page (no selections made), 1 page with simulated sections shown and 1 page with the simulated output. (any design or drawing tool can be used) Discuss the elements within those pages in relation to design principles and usability guidelines. Also discuss the relationship between the webpage selection options and the identified fields from the data set. Identify three (3) additional tools and or engagement methods the website can use to increase its competitive advantage.

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