algonquincollege mkt2285 marketing research business and topic method

Progress check
This course has dedicated in class time and marks for group work and check-ins (see the weekly schedule). The professor will meet you to determine your level of involvement in the major assignment. ***For each week that you cannot demonstrate a useful or adequate contribution relative to the contribution of other team members, you lose 3 marks per class for the major assignment. Please bring evidence of your work to class. As an example, if the rest of your group gets 26 on 30 as a final grade on the major assignment BUT your professor deems that you havent usefully or adequately contributed to the project in three separate weeks, you will lose nine marks and your grade for the major assignment would be 17 on 30 [26 – 9 = 17] = 56% versus a 87%. Please bring evidence of your work to class.
Your group must choose from one of the three following options:
Option 1:
Assume that you are a local company that provides marketing research to organizations located in the Ottawa area (your group can choose almost any industry sector, e.g., restaurant, a pet store, a deli, technology firm, etc.). Note clearly that only one group can serve a specific organization. The professor must approve your choice of organization.
Option 2:
Assume that you want to open a business in the Ottawa area. On this option, your team will conduct marketing research on some key aspect of the proposed business. The professor must approve your choice of business and topic.
Option 3:
In the event that your group is interested in doing marketing research about a business / social topic e.g., the use of robotics in the service industry (see as an example) you may choose to pursue this type of research, that is, you would survey individuals or companies about their interest in robotics, etc. The professor must approve your choice of topic. Note clearly that this third option is likely the most difficult option.

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