icms mkt601 introduction to contemporary marketing practical recommendations

In this assignment, students need to choose a company that has both an online and an offline presence, then:
discuss two different market segments they target and their corresponding positioning strategy
analyse the digital marketing tools and techniques the company use and explain the aims of each tool/technique (discuss at least 3 of these)
list three strengths and three weaknesses of the digital marketing strategy adopted by the company
make recommendations for improving their digital marketing strategy
Grading Criteria / Rubric
The following criteria will be used to assess this assignment:
1. Research depth and quality of data
2. Critical thinking, analysis and synthesis
3. Clear and practical recommendations for identified issues
4. Structure, writing style and grammar
5. Referencing accurate style, mainly academic and industry sources, appropriate number of references
lecture notes (Moodle) plus additional resources
recommended textbooks listed in the unit outline or discussed in class
MyAthens database of academic journals
on-line sources

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10