Completed quickly and followed instructions given. Grammar, spelling, etc. was all good as well. Thank you so much! Will hire in the future.
This assessment task requires you to analyse the “marketing and competitive environment” of a University brand (such as ” CQ University” etc.) in Australia. Consider that you are a marketing manager of one such University in Australia. The analysis of the marketing and competitive environment should include (but is not limited to): background, market summary, and demand assessment, segmentation & target market, current marketing mix analysis [including current offer (product/service), distribution, promotion, and price], PEST analysis, competitor analysis of a close competitor/competing brand), SWOT analysis, and value & brand positioning analyses.
The word limit for this report is 1500, excluding abstract or executive summary and references.
It is expected that the report will be based on research findings, including data and information from the Australian Bureau of Statistics, Austrade, relevant and authentic Websites, textbooks, recent (i.e., 2012-2017) and relevant journal papers, personal experience and observation.
This report requires students to demonstrate an understanding of relevant concepts, theories, tools, and models covered up to week 5 (at a minimum level). You need to follow similar examples that are available in your textbook, Moodle site and/or on the Web.
You are strongly suggested to attend the lecture, tutorial, and online discussion sessions. Each assessment must be uploaded as a .doc or .docx file (word file).
Title page, table of contents and abstract: 1 marks
Background: 4 marks
Market summary and demand assessment: 5 marks
Segmentation and target market: 4 marks
Current marketing mix analyses: 4 marks
PEST analyses: 4 marks
Competitor analyses: 4 marks
SWOT analyses: 5 marks
Value and brand positioning analyses: 5 marks
Conclusion: 3 marks
Citation, language, format and references: 1 marks
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