Executive strategy study case | Management homework help

The case scenario is:

 

The Board of Vera Bradley has employed you as a consultant and asked you to assess the company’s strategy, competitive market position, overall situation, and recommend a set of actions to help the company reverse its downturn and reestablish a positive revenue and net income trajectory. Please prepare a report to the senior executives at Vera Bradley that includes:

 

i. an identification of the key elements of the company’s strategy

ii. a discussion of which of the five generic competitive strategies described in chapter 5 seem to most closest match the competitive strategy that Vera Bradley is using

iii. the pros and cons of the company’s strategy

iv. an assessment of Vera Bradley’s strengths, weaknesses, opportunities, and threats

v. an assessment of Vera Bradley’s financial performance (based on the data in case Exhibits 1, 2 and 3)

vi. an evaluation of Vera Bradley’s closest rivals ( presented in the case)

vii. the strategic issues and problems that Vera Bradley’s management needs to address

viii. a set of action recommendations to deal with these issues and problems

 

 

b. Your report should be 6-8 pages, plus it should include an assortment of charts, tables, and exhibits to support your analysis and recommendations.

 

 

Assignment Questions

1. Does Vera Bradley have a well-defined strategy? How can the strategy be best characterized?

2. Does Vera Bradley have any core competencies? Distinctive competencies? If so, what are they?

3. How attractive is Vera Bradley’s situation? What can a SWOT analysis reveal about the company’s situation

4. Using the information in case Exhibits 1 and 2 and the financial ratios in Table 4.1 of Chapter 4, prepare an

analysis of Vera Bradley’s financial situation.

5. How does Vera Bradley stack up against its three major competitors? From the data in the case (including

case Exhibits 1, 2, 4, 5, & 6), which of its four industry rivals is the strongest? Which firm appears best

poised for growth in the next 3 – 5 years?

6. How would you advise the management to improve the company’s market standing, competitiveness, and

financial performance over the next 3 – 5 years? What steps should management take?

 

 

 

 

 







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10