acsenda mktg1101 introduction to marketing communication methods

Company name – osprey which is a bag making company 1. Introduction: Introduce and describe the company. State the product you have chosen to analyze and introduce the meaning of the 4 Ps (product, price, place and promotion) pertaining to that product. 2. Product Strategy: If you are studying a service, describe the service product in terms of four characteristics of services. Describe the product with regards to its classification category, the stage in its product life cycle, product management related decisions taken across the stages in the product life cycle. Identify and explain branding strategies the company is using as well as the level of brand equity provided by the company. 5. Promotion Strategy (also referred to as integrated marketing communications in your textbook): What marketing communications methods does the company use? Do not simply list them identify them and explain how the company is using them. What does the company communicate about the product you are analyzing in their communication methods? How does this help them position their product? Are these methods effective? 6. Conclusion and Recommendation: What recommendations do you have regarding the marketing mix (product, price, place and promotion) of the product analyzed by your team? Professionalism of the Report

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