target market strategy and positioning 21 description of the live case firm brief

2.1 Description of the live case firm. : Briefly describe the Live Case.
Describe the business and the critical incident (The aim of your report is to increase profitability and brand awareness of your live case Business)
2.2 Marketing environment: Examine the influence of two (2) specific forces that affects the firms ability to serve its customers. (Macro or Micro environment). What are the marketing implications of these forces as they relate to the context of this report.
2.3 Target market, Strategy and Positioning.
2.3.1 Profile the main target market the firm attracts and delivers the value proposition to. Use appropriate segmentation variables to provide a rich distinct profile. (A table is useful to present data for this activity and then support in writing with a brief description)
2.3.2 Which target strategy is used and why?
2.3.3 Prepare a perceptual map based on the two (2) important criteria that locates/position the firm in relation to key competitors as perceived in the minds of consumer. Justify.

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