students are asked to1 first consider a botsman rogersrsquo 2010 treat

Students are asked to:
(1) First, consider (A) Botsman & Rogers (2010) treatment of collaborative consumption markets (product service systems, redistribution markets, collaborate lifestyles) and (B) Alibaba CEO Jack Mas (2014) philosophy on consumer-to-business (C2B) ventures. Given these innovations, you are tasked with creation of a new brand, service, or model for business based on services, sharing, or leasing from one group of consumer-providers to another group of consumer-end-users.
(A) Following Botsman & Rogers (2010) theory on how to transfer from ownership of things to access to things (think iTunes), how might you create a product service system, a redistribution market, or a collaborative lifestyle brand? What would your brand provide, what would you be known for?
(B) Following Jack Mas philosophy (2014), develop a new consumer-to-business (C2B) venture by inverting the traditional business format in a reverse auction model, a demand collection model, or a platform that facilitates consumer collaborative consumption. Examples of successful recent C2B ventures include uber, etsy, and trademe and have been based on a successful new platform technology sharing consumer services, an app, a blog or series of blogs, or review writing.
The goal of your business model is to take advantage of consumer-provided services, formalize and organize the efforts and share profits with consumers performing activities or services. In this task, you are identifying a market from a need that is being fulfilled in interpersonal, disorganized ways.
Your task is to uncover the service or ideas interchange, build a business that works with consumers as both suppliers of labour, service, or product and as end-users and provides value both to traditional consumers as end-users and consumer partners.
(2) Describe the new model in a report with the following sections:
1. A title page listing your project title, name, student ID
2. What is the idea?
3. Who is the target segment for service or product providers? Describe the segment you have identified with marketing research, as well as via a consumer profile. What specific benefit or marketing messaging will attract this segment of service providers to your service?
4. Who is the target segment for ultimate end-consumer

Read less







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10