critical analysis criteria part 1 report 1000 words part b 7 slides powerpoint pr

Criteria: Part 1 (Report) 1000 Words Part B (7 Slides PowerPoint Presentation) Understanding of current situation linked to objectives. Knowledge of all aspects of marketing plan, knowledge of key aspects of marketing mix (using the 7Ps). Critical analysis of the main aspects of the marketing plan. Justification of each part of the marketing plan with relevant evidence. Part B 7 Slides PowerPoint Presentation -Understanding of the current situation analysis only on (internal Analysis- Mckinsey’s 7s) -Critical analysis of the main relevant aspects of the situation analysis. Justification of each part of the situation analysis with relevant evidence. -Use of a clear a neat format regarding the presentation structure. Communication skills: length, volume, pace and clarity use of appropriate visual support for the presentation. Ability to respond to questions from the tutor.

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