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When you write your essay you should ensure you fully address the above statement and do the following:. Define the concept of a business model. Explain what is involved when one conceptualises business models as systems. Explain how business models as systems can be used to solve static and dynamic problems. Explain how business models as systems can be used to understand how firms partner. Explain how business models as systems can be used to understand the innovation process. Explain Kodama’s (2009), Zott and Amit’s (2010), OR Itami and Nishino’s (2010) arguments in more detail through the use of an example, that is, by explaining the business model of one firm in more detail. (You only need to focus on the articles of one of the articles referred to above, that is, only one business model framework or model.) Identify which article you thought helped you understand business models as systems the most and explain why. (You can identify one article, two or all three if you want.) Conclude by briefly discussing the significance of your findings for the future of business models. N.B. You should feel free to use diagrams to illustrate points in your essay, including develop hybrid frameworks and models of your own based on your research.
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