Research report – evaluation of demand elasticity

You are writing a report to a store manager who wants pricing recommendations (increase, decrease, remain the same) for a particular product .This is a research paper to evaluate the demand price elasticity for a particular product at a particular retail location based on identifying the number and closeness of substitute products. 

Pick a product that interests you at a specific location. (ex: DeLonge Toaster Oven, Macy’s, Northridge Fashion Center.) Identify the closest substitute products at the same location, and the same or similar group of products at the nearest geographic stores (two to three). Get price and quality information of all products at all locations (some may be NA – not available)  

Business reports should be typed, double spaced, standard margins, and all sources fully cited. A “Work Cited” Reference page should include any referenced newspaper and or magazine articles, and any Website material. Use standard footnotes and citations. Paper must be 5-8 double-spaced typewritten pages  

Attached is a complete outline of the paper.







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