social media marketing criteria each from 4 marksa brief statement of the problem

Criteria (each from 4 marks)
A brief statement of the problem 3
Research objectives and questions 2
A brief methodology 3
Online participation 3
Accurate referencing and the use of correct and clear English expression,
including logical sequences between sentences and paragraphs 2
Grand total (from 20 marks) = 13

A good response here is one that uses effective generalization/ support patterning.
The best response here is one that clearly controls the pace, rhythm, and variety of sentences such that the answer is made clear and is linked with examples
A better mark would have been the result of sentence style is smooth and efficient, with good use of subordination and coordination.
What this section needs is: Words are well chosen and phrasing is apt and precise.
An area for improvement is: Sentences move smoothly from one to the next, with clear moves that open, develop, and close topics.
The answer should be structured such that it shows clearly that the student read and understood the source text(s) that inform the subject and has applied the principles learned in the unit.
1. The impact of SMM on increased sales and popularity of enterprises.
2. How effective is the SMM over traditional marketing style?
3. Use of SMM to build the relationship with customers.

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