swot analysis assignment 1 a swot analysis is to be written on an organisation of

Assignment 1 – A SWOT analysis is to be written on an organisation of your choice. The organisation can be either a Singapore or an international company; that produces physical products for consumer markets. You should provide information about the organisations background, current operations, product offerings, product positioning, geographic markets, financial situation, distribution network, etc. vis a vis its competitors. Descriptions 1) Provide an elaborate background about the organisation and its competitors (Do not use Any Models i.e. Porters Five Forces, Positioning Maps). (Introduction 10%) 2) Clearly Identify Strengths, Weaknesses, Opportunities and Threats (At least 5 points in each quadrant of drawn SWOT Table) -20% 3) Discussion and Explanation of SWOT elements [Elaborate on each points identified in the respective quadrants] -40% 4) Layout of report, professionalism, English grammar & spelling. -15% 5) Referencing (In text citations & Reference List). At least 5 references are required from 3 sources for this entire report. -15% Total 100% Font – Times New Roman (Font size 12) Line spacing – 1.5 Reference List on last page (at least 5) Harvard style referencing word count 1000-1200 words

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