Truly appreciate the things your company does. It truly helps people with certain deadlines and a hectic life they have.
Identify IKEAs stakeholders and their interests. Which stakeholders interests should be prioritised and why? SECTION 2. INDUSTRY ANALYSIS (25%) [LOs 2-3] Using Porters five forces model, analyse the structure of the furniture and home appliances industry. What are the opportunities and threats for IKEA? Explain SECTION 3. RESOURCES AND CAPABILITIES Identify the resources and capabilities of IKEA using the threshold/distinctive classification. What are the companys strengths and weaknesses? Why? SECTION 4. BUSINESS AND CORPORATE STRATEGIES (25%) Describe and explain the strategy being followed by IKEA. Assess how successful is this strategy? What advice would you offer IKEA for how it can best build competitive advantage in the market situation described in the case?
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