Completed quickly and followed instructions given. Grammar, spelling, etc. was all good as well. Thank you so much! Will hire in the future.
Since the Gatorade initiative launched in 2009, many brands have attempted to use branded entertainment as one element in their marketing strategy, but many have not worked as well as REPLAY, and been abandoned after a short time (see, for example, Nikes YouTube series for women, Margot vs. Lily).
1. Why do you think the Gatorade entertainment concept worked?
2. Can branded entertainment work for any any type of product or service? If so, how might it need to change with specific categories, products or brands? If not, what are the conditions necessary for success?
Support your answer with concepts from the course.
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