Truly appreciate the things your company does. It truly helps people with certain deadlines and a hectic life they have.
Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:
Include four (4) research objectives
Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography. For each give the following details:
numbers, gender, age, how selected; Justify each
how many, the setting & process, length of time; Justify each
questions/discussions held related to the 4 objectives
Produce fictitious findings that relate back to the four (4) objectives. That is, match the findings to the objectives
A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the companyÃ¢â‚¬â„¢s website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumersÃ¢â‚¬â„¢ in-store experience.
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