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For this weekÃ¢â‚¬â„¢s individual case assignment, I ask that everyone first read the preceding section in the text entitled Ã¢â‚¬ËœHow To Conduct a Case AnalysisÃ¢â‚¬â„¢. If this is your first exposure to working
Key Issues To Be Addressed:
As you will see in the case, many changes have occurred in the marketplace for McDonald’s. For any company with longevity, this is often the case. Any company which does not make the effort to formally question/examine itself (as you will do in section 6), can quickly find it is meeting
the needs of the market that either no longer exists or is no longer strategic.
With that in mind,
answer the following
in your analysis:
What are McDonaldsÃ¢â‚¬â„¢
Can they be addressed with a consistent
Which, if any, of these target markets, are
courses of action
would you explore?
Use both model/approach from the following
Complete the remaining sections as required in the course
Attached is an example analysis paper ON AMAZON. The analysis of McDonald’s is needed in the same exact format:
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