Reply to classmate. 

Must be a  substantive response.

Must be constructive and professional in your responses.

Must further discussion using article from https://hbr.org/2008/10/creativity-and-the-role-of-the-leader and mention something that adds to the following question:There have been problems solved on so many levels with companies that continue to shine and create new ways of doing things such as Apple, Facebook, Amazon, Wal-Mart, etc. Of this list or your own list, what company or companies have you followed or know who have used creativity to solve a problem and continue to build on their creativity genius to help with making things even better and creating new things as a way of forecasting future needs or challenges? 

APA format

175 word minimum

1 reference minimum

Reference

Amabile, T. & Khaire, M. (2008). Creativity and the role of a leader. Retrieved from

https://hbr.org/2008/10/creativity-and-the-role-of-the-leader 

Dennis Mullica

12:55 PM

The ability to identify new strategies and solutions to problems will often require creative thinking. There are many perspectives on how creativity originates, however an individual perspective will generate how the creative process occurs in that particular person. The steps in the decision-making process are to find and define the problem, generate and evaluate alternatives, decide on the preferred course of action, implement the decision, and evaluate the results (Uhl-Bien, Osborn, & Schermherhorn, 2014 p.190). According to Basadur, Beuk & Monllor (2010),”the creative process occurs in four stages: generation, which involves discovering new problems, opportunities, and projects; conceptualization, which involves developing alternate ways to understand problems and opportunities; optimization, which involves appraisal and evaluation to determine the best way forward; and implementation, which is the execution of plans (p.2). Later on a fifth stage of intimation was added, which is described as an association or other way of making the creativity known (Botella, Zenasni, & Lubart, 2018). Creativity often requires the freedom to express new methods of evaluating a problem. As Uhl-Bien, Osborn, & Schermherhorn, (2014) explain, “Creativity happens in part because people work exceptionally hard to resolve a problem or exploit an opportunity” (p.205). Continuing to build from previous concepts is one way that normal production becomes great.  Brainstorming is another method in group creativity that will generate original and unique production or responses to problems. These thoughts and new methods of generating production based on creativity continue to show why they are essential to organizations.

Basadur, T., Beuk, F., & Monllor, J. (2010). Regulatory Fit: How Individuals Progress through the Stages of the Creative Process. Academy of Management Annual Meeting Proceedings, 2010(1), 1–6. https://doi.org/10.5465/AMBPP.2010.54501129

Botella,M., Zenasni, F., Lubart,T (2018). What Are the Stages of the Creative Process? What Visual Art Students Are Saying.https://www.frontiersin.org/articles/10.3389/fpsyg.2018.02266/full

Uhl-Bien, M., Osborn, R. N., & Schermherhorn, J. R. (2014). Organizational Behavior (13th Ed.). Hoboken, NJ: Wiley. ISBN: 9781118517376