MKT 320 – International Research Project

Assignment 1: International Research Project
Worth 220 points (Due on July 28th) You will use your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions). Write a six (6) page paper in which you analyze the following components of your chosen country:
Describe the political / financial background of your country, including relevant historical events.
What kind of government does it have?

What is the political stability?
Is it open for Foreign Direct Investment (FDI)?
Has the currency been relatively stable?
Analyze the general demographics.
Identify the ethnic groups; the languages spoken; the population demographic breakdown by age and gender.
What is the population growth rate?
What are the major urban areas and their population sizes?
Examine the employment figures.
Identify the education attainment; employment; unemployment; and labor force size.
Explain the current state of the economy.
What is the GDP and the GDP per capita using Purchasing Power Parity (PPP)?
Identify the inflation rate and current exchange rate.
Examine the major industries and transportation data.
Identify any major imports, exports, and trade restrictions.
Identify three (3) major direct competitors you will be competing against. Describe how your firm will be positioned against them.
Use at least four (4) quality academic resources for in-text citations in this assignment. Note that Wikipedia and similar type websites do not qualify as academic sources.
Format your assignment according to the following formatting requirements:
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, the studentââ¬â¢s name, the professorââ¬â¢s name, the course title, and the date. The cover page is not included in the required page length.
Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
Examine the process for market research to assess foreign market potential.
Determine the logistics and product distribution channel options available to support international marketing.
Use technology and information resources to research issues in international marketing.
Write clearly and concisely about international marketing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the rubric below:
Points: 220

Assignment 1: International Research Project
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Describe the political / financial background of your country, including relevant historical events.
Weight: 14%
Did not submit or incompletely describe the political / financial background of your country, including relevant historical events.
Insufficiently describe the political / financial background of your country, including relevant historical events.
Partially describe the political / financial background of your country, including relevant historical events.
Satisfactorily describe the political / financial background of your country, including relevant historical events.
Thoroughly describe the political / financial background of your country, including relevant historical events.
2. Analyze the general demographics. Weight: 14%
Did not submit or incompletelyanalyzed the general demographics.
Insufficiently analyzed the general demographics.
Partially analyzed the general demographics.
Satisfactorily analyzed the general demographics.
Thoroughly analyzed the general demographics.
3. Examine the employment figures.
Did not submit or incompletely examined the employment figures.
Insufficiently examined the employment figures.
Partially examined the employment figures.
Satisfactorily examined the employment figures.
Thoroughly examined the employment figures.
4. Explain the current state of the economy.
Did not submit or incompletelyexplained the current state of the economy.
Insufficiently explained the current state of the economy.
Partially explained the current state of the economy.
Satisfactorily explained the current state of the economy.
Thoroughly explained the current state of the economy.
5. Examine the major industries and transportation data.
Did not submit or incompletelyexamined the major industries and transportation data.
Insufficiently examined the major industries and transportation data.
Partially examined the major industries and transportation data.
Satisfactorily examined the major industries and transportation data.
Thoroughly examined the major industries and transportation data.
6. Identify three (3) major direct competitors you will be competing against. Describe how your firm will be positioned against them.
Did not submit or incompletelyidentified three (3) major direct competitors you will be competing against. Did not submit or incompletelydescribed how your firm will be positioned against them.
Insufficiently identified three (3) major direct competitors you will be competing against. Insufficiently described how your firm will be positioned against them.
Partially identified three (3) major direct competitors you will be competing against. Partially described how your firm will be positioned against them.
Satisfactorily identified three (3) major direct competitors you will be competing against. Satisfactorily described how your firm will be positioned against them.
Thoroughly identified three (3) major direct competitors you will be competing against. Thoroughly described how your firm will be positioned against them.
7. 3 references
Weight: 3%
No references provided
Does not meet the required number of references; all references poor quality choices.
Does not meet the required number of references; some references poor quality choices.
Meets number of required references; some references poor quality choices.
Meets number of required references; all references high quality choices.
8. Clarity, writing mechanics, and formatting requirements
Weight: 13%
More than 8 errors present
7-8 errors present
5-6 errors present
3-4 errors present
0-2 errors present







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