Rebranding

ASSIGNMENT DUE DATE WEDNESDAY 1/25/17 @ 7:00 PM EST
Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. RESEARCH THE CURRENT CONDITIONS of the company (such as GIRLFORCE) and industry. This is a current and changing situation.
Address the importance of the following in your paper:
Corporate mission and rebranding alignment with it
Defining features of the product/service
Current competitors
How the company is differentiating itself from competition
What is your substantiated opinion of the potential rebrand effectiveness?
Discuss consumer trends that may impact this business or the industry and brand’s new image.
ASSIGNMENT DUE DATE WEDNESDAY 1/25/17 @ 7:00 PM EST







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