Identifying peripheral and central route persuasion in advertising

Due 10/04/15 by 10:15 PM CST USA No exceptions

APA

The assignment 2–3 pages (Not including Reference Page or Title Page)

  • Briefly describe the magazine or newspaper advertisement you found that offers an example of peripheral route persuasion. Identify the factors that reduce your motivation and/or ability to process the content of the advertisement. Describe a source cue, heuristic, or emotion that is present and the positive cognitive responses it generates to change attitudes. Finally, explain whether you think the ad will change attitudes and if it will have any effect on behavior.
  • Briefly describe the magazine or newspaper advertisement you found that represents a good example of central route persuasion. Identify the factors that enhance your motivation and ability to process the content of the advertisement. Describe the strongest and weakest arguments used in the message. Finally, explain whether you think the ad will change attitudes and if it will have any effect on behavior.

Reference required

Petty, R. E., Cacioppo, J. T., Strathman, A. J., & Priester, J. R. (2005). To Think or Not to Think. In T. C. Brock & M. C. Green (Eds.), Persuasion: Psychological Perspectives  Thousand Oaks, CA: Sage.

 







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