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The elaboration likelihood model of persuasion echoes the heuristic-systematic model of attitude processing by offering two paths to attitude change/formation. The central route of processing requires humans to use active and deliberate thought, whereas the peripheral route of processing occurs through nondeliberate processing not limited to, but inclusive of, heuristics. A central tenet of this model is that humans are motivated to hold correct attitudes and, as a result, there can be a number of factors that influence which processing route a person might take.
For this Discussion, view the media titled Attitudes and rate the messages on how persuasive you found each. In addition, consider which factors may influence central route and peripheral processing.
With these thoughts in mind:
Post by Day 4 your rating (1, least persuasive, to 5, most persuasive) of how persuasive you found each message. Then, explain which image(s) you attribute to central route processing and which image(s) you attribute to peripheral route processing and why. Finally, describe two factors that may influence when central route processing occurs and two factors that may influence when peripheral route processing occurs, and explain how. Be specific and use examples to illustrate your points.
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