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The Art and Science of Persuasion

Read Harnessing the Science of Persuasion (Cialdini, 2001).  Consider this source as you complete the Assignment.

  1. Part I:  Examples 
    1. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001).  Do not use examples from your textbook.  
      • Submit “Part I”, a separate document with the examples you located.  Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.).  If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice.  Label your examples clearly and provide a one paragraph explanation for each.
  2. Part II:  A Social Psychological Analysis of _______
    1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research.  Relate characteristics of the communicator, the message, and the target audience. 
    2. Formulate a plan to intentionally enhance persuasiveness.  What are various alternative techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written in APA style.

The Art and Science of Persuasion paper

  • Must include Parts I and II.
  • Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • A header
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must utilize academic voice.
  • Must address the topic with critical thought.
  • Must end with a conclusion that reaffirms the thesis.
  • Must use at least five peer-reviewed scholarly sources.  Additional scholarly sources are encouraged.
    • Be sure to integrate your research smoothly rather than simply inserting it.
    • In general, paraphrase material rather than using direct quotes.
    • The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document all sources in APA style as outlined here and here.
  • Must include a separate reference page that is formatted according to APA style.
  • Must be submitted to Grammarly for review and correction prior to submitting.

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